Sweet, sweet money: The Inquirer's Heard in the Hall blog reports this morning that a Big Beverage interest group is giving Children's Hospital of Philadelphia $10 million to fund (wait for it) "research into and prevention of childhood obesity."
The three-year grant is funded by a new organization, the Foundation for a Healthy America , created by the American Beverage Association, the national trade group representing manufacturers and bottlers. The ABA was instrumental in lobbying Philadelphia City Council to reject Nutter's proposal to tax sugary drinks at 2-cents per ounce as a way to cut consumption and raise money for the general fund.
In a press release Wednesday, CHOP insisted that it will "retain absolute clinical and research independence," as the source of its funding for the research is likely to come under attack from those wary of the beverage industry's influence. That includes funding for clinical studiesto be submitted to peer-reviewed publications.
Let's see now, research into and prevention of childhood obesity . . . OK, lemme take a crack at this one:
My intensive field research over nine years of parenting is that many overweight children consume too much sugar. To prevent this, don't put Mountain Dew in your toddler's sippy cup. This message brought to you by Mountain Dew. WHERE'S MY TEN MILLION?










