By Amy Z . Quinn Video-game fads come and go like so many fashion trends.
Skee-
Ball endures.
At a time when 1980s retro video games such as Ms. Pac Man are enjoying
an ironic renaissance,
Skee-
Ball
both celebrates its 100th birthday and careens into its second century
in the most up-to-the-minute way: with an iPhone app version of the
game. The
handheld Skee-Ball
- priced right at 99 cents, the cost of a few turns in the arcade -
features enough game detail to tide over aficionados until they can make
it back to their favorite boardwalk arcades next summer.

Invented in Philadelphia by J.D. Estes in 1909, the real-life version of
the game is manufactured by the
Skee-Ball Gaming Co., a family-owned enterprise in
Chalfont. It's the classic arcade skill game - one that makes even
pinball machines, invented in the 1930s, look like a Johnny-come-lately -
and is beloved by generations of amusement-seekers.
And so it was on the real last day of the 2009 summer season - the
Sunday of Columbus Day weekend for you shoobies - that Jack Morey came
to Mariner's Arcade in Wildwood with a bucket of quarters and a full
repertoire of
Skee-
Ball
techniques. To Morey, 48, one of the two brothers who own and operate
amusement piers along the Wildwoods oceanfront,
Skee-
Ball is part of what makes the boardwalk the
boardwalk.
"It's like something from the penny arcade days; it's a nice change from
all the electronic games," he said, nodding toward the long rows of
blinking video games that take up the bulk of the arcade. Morey settled
into a well-practiced crouch akin to a bocce stance, then rolled a so-so
270 while bragging about a personal-best score of 560. Morey said he
scored that one during a
Skee-
Ball
tournament in 2008 that was part of a meeting of the International
Association of Amusement Parks and Attractions, which Morey's Piers
hosted in Wildwood.
This year's IAAPA convention, in Las Vegas next month, will celebrate
Skee-
Ball's 100th birthday
with its new throwback version based on the oldest
Skee-
Ball alley in the company's possession, a solid-oak
design from the 1930s, said Eilleen [cq] Graham, the company's director of
marketing. Graham's father, chief executive officer Joseph W. Sladek,
bought the company in 1985, meaning that Graham literally grew up on
Skee-
Ball, joining her two
brothers as they all worked their way through various roles in the
company.
The game, too, has grown and changed in its lifetime. The first
Skee-
Ball alleys were 36 feet
long, but the length had been trimmed to 14 feet by the time the first
known
Skee-
Ball
tournament was held in an Atlantic City boardwalk arcade in 1932. In
1981, the lanes had been pared down to the now-standard 10 feet. The
original hand-crank
ball returns were gone by
the time the electronic version debuted in 1974, and over the years the
old-timey wooden balls - exactly 3 1/8 inches in diameter and made of
compressed sawdust from cutting the wood for the lanes - have been
replaced with plastic, Graham said.
"The plastic balls are OK, but they really don't make the same sound,"
Graham said. "Unfortunately, [the wooden balls] are really hard to come
by these days - the company we used to use to make the balls shut down. "
Still,
Skee-
Ball forges
ahead, employing about 35 people who make, market, and service a catalog
of arcade and amusement games. And while it seems to go hand-in-hand
with summer weekends at the Jersey Shore, about 100,000
Skee-
Ball lanes are currently operating in arcades, bars,
and amusement centers worldwide, Graham said.
The iPhone version of the game, developed by Brooklyn-based Freeverse
Inc., was released Sept. 22 and has since been near the top of the list
of most popular paid downloads. It was important that the digital
version somehow capture the spirit of the actual game in order for
Skee-
Ball Gaming Co. to
license its brand, Graham said.
"It's really an odd mix because you have so many people who are
interested in the retro feel of the
Skee-
Ball game, but then on the other hand you have all
this technology going on, and it's just amazing that it's transcended
the generations," she said.
Reviewers and gamer blogs have raved about the handheld game's rich,
authentic sound - the clacking noise the balls make as they roll down
into the chute is spot-on - and the ability to direct the
ball toward the higher-point targets by tilting the
iPhone. The game also scores with detailed graphic touches like the
familiar prize tickets and appropriately cheesy items for which to
redeem them, such as plastic vampire teeth and a paper finger trap.
Four-year-old Mike Brodecki scored one of those finger traps, a green
one, playing
Skee-
Ball
earlier this summer. By Columbus Day weekend, his game was sharp enough
that the preschooler rolled a 310, qualifying for the last
Skee-
Ball tournament of the
season. Mike had traveled from Burlington County with his family for one
last day on the boardwalk.
That ability to bring players of all ages and skill levels - pop-pops
and granddaughters, cousins and coworkers - together for a few minutes
of fun is why game lovers always return. It's a scene that Mitch
Szymanski, 91, has watched play out for decades from his perch in a
booth overlooking the swirling crowds that fill the arcade. The retired
Pennsylvania Railroad employee, originally from West Philadelphia, has
been announcing the
Skee-
Ball
special here (an extra 300 points if you roll a 280 or more) for so
long, he's now just known as "Mr.
Skee-
Ball. "
"It's the oldest game on the boardwalk; it's the only game on the
boardwalk!" he calls into a microphone, beckoning players to the
arcade's wall of 17
Skee-
Ball
alleys.
Off-mike, Szymanski confesses: "I'm no good at playing it, though. But
my grandson is. "
Perhaps he might try the iPhone version? In the meantime, Mike Brodecki,
a child of the 21st century, was thoroughly uninterested in the digital
game and ran off to find his mom-mom, his
Skee-
Ball mentor. Morey gave it a try, though, flicking
his finger across the screen and racking up several tickets. He shook
his head.
"Nah, it's just not the same," he said.
***
From the Philadelphia Inquirer, Oct. 21, 2009